Analysis on the Worldwide Regional Web Search for “ba.com”

As an airline, British Airways (BA) is the largest flag carrier airline in the United Kingdom based on fleet size, international flights and international destinations. It bases in Waterside, London. British Airways purchased the internet domain “ba.com” in 2002, which offers year-round low fares with an extensive global route network.

United Kingdom places the first in terms of web search volume for “ba.com”. Nigeria，Trinidad and Tobago，Ghana and South Africa rise to be the Top 5 regions and sub-regions. The other 5 regions left on the list are Bahrain，Ireland，United Arab Emirates，Kenya，Kuwait, which come from 3 different continents as Europe, Asia and Africa, because of its largest international destinations in the United Kingdom. As an airline based in Waterside, London, “ba.com” has advantages in geographic position and brand influence. It has largest fleet size, international flights over the country, which attracts millions of people to use their services.

Top three cities in terms of web search volume for “ba.com” are Thames Ditton，Brentford and London. New York becomes the only American city on the list, together with other England cities as Reading，Poplar，Edinburgh，Milton Keynes，Birmingham，Manchester. Since “ba.com” provides a special flight to New York, it must raise many users’ attention to visit the website and gain a lot of web search volume. London, the capital city, ranks not as high as expected, ranking the 3rd place only. It mainly attributed to the good development of its competitors like Emirates and Etihad. Thames Ditton is a village in Surrey, England. It is situated on the southern bank of the River Thames, which is known for its beautiful landscape and famous residents that attracts millions of visitors to make a journey.